Services

Marketing Service Package (Sample)

Plan of Action

1. Initial consultation: This can be a phone call or in-person meeting to discuss the client's needs, goals, target audience, and current social media presence.

2. Online and Social media audit: This involves reviewing the client's existing vacation rental platform and social media accounts. We will be reviewing and analyzing their current performance metrics against current competitors and industry standards.

3. Strategy development: Based on the initial consultation and online/social media audit, we will develop a customized strategy for the client's online/social media marketing efforts. This may include the setup and development of a website, identifying and managing the most appropriate booking platforms, establishing brand guidelines, and creating a social media content calendar for various marketing campaigns.

4. Design and branding: We will work with the client to design visually appealing and on-brand social media assets, including profile pictures, headers, and posts.

5. Content creation: We will produce high-quality, engaging social media content for the client, including text, images, and videos.

6. Social media management: We will assist in the day-to-day management of the client's social media accounts, including posting content, responding to comments and messages, and monitoring analytics.

7. Reporting and analysis: We will provide regular reports to you on the performance of the client's booking platforms and social media accounts.

Package Inclusions

1. Website Development, Design, and Maintenance

- Website Domain

- Website Hosting

- Payment Channel Integration

- Reservation Calendar Integration

- Custom Email using the domain name

2. Multi-Booking Platform Setup and Management (Airbnb, Booking.com, and Agoda)

- Setup and management of all rooms to all booking platforms

- Calendar synchronization across all booking platforms to avoid double-bookings

- Room rates management and updates

- Analysis and report key metrics including revenue, occupancy rate, average daily rate, and customer satisfaction/reviews.

3. Facebook Page Management

- Automated Facebook messaging strategy development and setup

- Design & development of 15 Facebook posts/content a month

- Setup & analysis of approved Facebook paid ads including metrics such as engagement, reach, and conversions.

4. Online Business Strategy Consultation and Training

- One-on-one training for a designated staff member

- Prompt and reliable support on any concerns needed

- Additional business strategy consultation for marketing campaigns